To introduce the Magnum Pleasure Express range, the brand transformed a historic Milanese tram into an ice cream experience. The 2024 campaign introduced Euphoria, Wonder and Chill in a setting that brought the world of Magnum into the city.
My coverage follows the experience on board: tram details, guests, tastings and portraits. Spaces, products and people are part of the same story, with Milan beyond the windows reflecting the travelling nature of the initiative.
A live activation makes a brand's identity tangible. The photographs need to show both the concept behind the setting and how people experience it, giving the product space without losing expressions and interactions.
I photograph product launches, press events and brand experiences in Milan. With agencies and communications teams, I plan coverage of the setting, guests and product interactions around the images needed after the event.
Your event could be the next story.
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