Grom · Sestri Ponente

A Grom event in Sestri Ponente

In Sestri Ponente, Genoa, the Grom gelato shop becomes a meeting point between the brand and the neighbourhood. The decorations, mascot and people outside the shop shape an open, informal gathering.

Grom brings its Italian gelato identity into retail. My photography tells that story through the shop, small details and public participation, moving between street scenes and closer images of guests.

A shop within neighbourhood life

Photographing a gelato shop event means noticing simple gestures: a pause, a laugh or an encounter with the mascot. These moments help convey a brand’s presence while preserving the spontaneity of the occasion.

I create photographic reports for retail events, gelato shops and food brands, travelling as needed. For initiatives in several cities, I establish a consistent photographic approach while leaving room for the character of each location.