Grom · Gae Aulenti

Grom in Piazza Gae Aulenti

Grom is an Italian gelato brand with a network of shops and a history dating back to 2003. In Piazza Gae Aulenti, Milan, this event brings the brand into contact with people in the open, distinctive setting of Porta Nuova.

My coverage follows the activity around the gelato shop: the exterior, guests, photographs against the branded backdrop and encounters with the mascot. The product and visual identity find their place within the story of the day.

Photography for food events and retail locations

For an in-store event, it is important to show both the place and the participation. Wider views connect the shop to the square, while portraits and details bring the viewer closer to the guests’ experience.

I photograph gelato shop events, retail activations and food brands in Milan. I plan coverage around public activities, welcome moments and content for the brand’s channels.