Information and tools
Illustrated weeks and maternal wellbeing offer complementary entrances to the product through dedicated pages.
Personal product · iOS app
Ribbon Family
An app inspired by our first pregnancy, created for new parents.
- MY ROLE
- Project management, design and development
- RELATED SERVICES
- Apps and digital productsAI images and illustrations
The need
Ribbon grew out of our first pregnancy: we wanted understandable information and useful tools in an experience that also made room for the mother. That personal need became a product supporting different stages of parenthood.
The work
I led project management, design and development of the app and its website. The weekly journey connects with reference and tracking tools, using illustrations as orientation. The website separates available features from the roadmap and provides dedicated explanations for each area.
The project outcome
Ribbon is available for iPhone through the App Store listing linked from its website. The press kit gathers product materials; illustrated weeks and maternal wellbeing pages show how information and tools are presented. Screens and illustrations document the work created.
Inside the project
A product to explore
The website, press kit and App Store listing make the identity and screens available before downloading the app.
Interfaces and visual decisions
On the website, Lora and Plus Jakarta Sans pair editorial headings with everyday reading. Coral, indigo and natural tones connect communication with illustration. App screenshots provide a separate reference for its native iPhone interface.
Style book
Colours, typography and rules of the project.
Colour and purpose
#F9F9F7Website background#1C1C1EText#E8956BCalls to action#3B3B8EAccent and illustration#F2C744Emphasis and details#6BAE8CSecondary accentTypography
Lora
Website headings
Aa 0123456789
A journey to share.
Plus Jakarta Sans
Website body and navigation
Aa 0123456789
A day, a week, a story.
Composition and usage
A series, not isolated images
Organic forms, soft volumes and a shared palette connect weeks, people and everyday scenes.
Website and app in dialogue
The website introduces and explains the product; screenshots show use within the app. The typefaces sampled here belong to the website and are not attributed to the iOS interface.
From image to tool
Illustration introduces information or a stage in the journey; headings and controls provide the next step.
Reference: live version reviewed on 19 October 2026. Open the project
One visual language. Different moments.
Pregnancy illustrations and recipe imagery show how a visual direction can extend across different parts of the same product.
The live project
Let’s discuss your project
Tell me what you want to build or which task you want to simplify. Our first conversation helps clarify goals, priorities and the information needed for a proposal.
emanuele@cardinali.studioMessage me on WhatsApp+39 329 154 6295Your project, in a few words.
You can get in touch while the idea is still taking shape. I will reply by email to understand the request and agree on the next step.
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