---
title: "WhiteLabel"
description: "A website connecting design, production techniques and a project portfolio."
language: en
canonical: https://cardinali.studio/en/dev/work/white-label/
author: Emanuele Cardinali
---

# WhiteLabel

A website connecting design, production techniques and a project portfolio.

MY ROLE: Project management, design and development

Client project · design and production

## The need

WhiteLabel combines design, 3D printing and digital fabrication. Its website needed to explain these skills to visitors starting from an idea or a production need, connecting the method, application areas and completed work.

## The work

I handled project management, design and development. The journey separates Portfolio, Expertise and Areas, with Italian and English content. Skeuomorphism translates physical objects into the interface: the introduction animates the brand as material taking shape, while frosted glass, reflections and a lens-shaped pill give depth to navigation and introductory headings.

## The project outcome

The project includes an immersive homepage, dedicated design, prototyping, production and AI to Product pages, and portfolio records with imagery, processes and credits. Cookplay Rex Collection shows how the website distinguishes product design, 3D modelling and engineering. My contribution is the website; products and their contributions remain attributed to the professionals named in each record.

## Interfaces and visual decisions

Material and optics become a navigation language. Animated halftone forms and disperses the brand; frosted glass retains a connection with what is behind it; the lens magnifies and refracts words in page introductions. Section colours and quieter surfaces support readable text, images and credits.

## RELATED SERVICES

- [Websites](https://cardinali.studio/en/dev/websites/)
- [SEO and GEO](https://cardinali.studio/en/dev/seo-and-geo/)

## Inside the project

### Expertise connected to evidence

Expertise pages explain the journey from idea to prototype and production; project records show where those capabilities take shape.

### A portfolio with attribution

Cookplay, KEF and ReCircle Bench appear with context, imagery and credits. The website makes WhiteLabel’s contribution within collaborations clear.

### Skeuomorphism to explore

The introductory halftone loops continuously; adjust frosted glass diffusion and drag the pill along the menu items, snapping to the nearest one: three specimens of the same visual system.

## Style book

- White #FFFFFF: Portfolio and project pages
- Graphite #191919: Text on light surfaces
- Yellow #F6E330: Expertise page
- Pale blue #EDF3F5: Areas page
- Slate blue #203238: Text on the Areas page
- Petrol #142B31: Opening scene background

- Modern Grotesk: Identity and interface details
- Inter: Introductions, portfolio and body

### The intro as material

A field of dots forms the brand, holds its readable shape and then disperses, opening onto the product scene. The introduction can be skipped and respects reduced motion.

### Frosted glass

Blur, transparency, a luminous rim and inner reflections suggest thickness. Imagery remains visible beneath the material without overwhelming its content.

### The pill becomes a lens

The capsule moves across introductory words, magnifying them and refracting their edges. The same optical language identifies the selected menu item.

References: project interfaces, identity and materials.

[Try the animation, frosted glass and lens](https://cardinali.studio/en/dev/work/white-label/#materia-e-luce)

## THE NEXT STEP

Tell me what you want to build or which task you want to simplify. Our first conversation helps clarify goals, priorities and the information needed for a proposal.

[Let’s discuss your project](https://cardinali.studio/en/dev/#modulo-contatto)

Email: emanuele@cardinali.studio

+39 329 154 6295