---
title: "Ribbon Family"
description: "An app inspired by our first pregnancy, created for new parents."
language: en
canonical: https://cardinali.studio/en/dev/work/ribbon-family/
author: Emanuele Cardinali
---

# Ribbon Family

An app inspired by our first pregnancy, created for new parents.

MY ROLE: Project management, design and development

Personal product · iOS app

## The need

Ribbon grew out of our first pregnancy: we wanted understandable information and useful tools in an experience that also made room for the mother. That personal need became a product supporting different stages of parenthood.

## The work

I led project management, design and development of the app and its website. The weekly journey connects with reference and tracking tools, using illustrations as orientation. The website separates available features from the roadmap and provides dedicated explanations for each area.

## The project outcome

Ribbon is available for iPhone through the App Store listing linked from its website. The press kit gathers product materials; illustrated weeks and maternal wellbeing pages show how information and tools are presented. Screens and illustrations document the work created.

## Interfaces and visual decisions

On the website, Lora and Plus Jakarta Sans pair editorial headings with everyday reading. Coral, indigo and natural tones connect communication with illustration. App screenshots provide a separate reference for its native iPhone interface.

## RELATED SERVICES

- [Apps and digital products](https://cardinali.studio/en/dev/apps-and-digital-products/)
- [AI images and illustrations](https://cardinali.studio/en/dev/ai-images-and-illustrations/)

## Inside the project

### Information and tools

Illustrated weeks and maternal wellbeing offer complementary entrances to the product through dedicated pages.

### A product to explore

The website, press kit and App Store listing make the identity and screens available before downloading the app.

## Style book

- Ivory #F9F9F7: Website background
- Graphite #1C1C1E: Text
- Coral #E8956B: Calls to action
- Indigo #3B3B8E: Accent and illustration
- Gold #F2C744: Emphasis and details
- Green #6BAE8C: Secondary accent

- Lora: Website headings
- Plus Jakarta Sans: Website body and navigation

### A series, not isolated images

Organic forms, soft volumes and a shared palette connect weeks, people and everyday scenes.

### Website and app in dialogue

The website introduces and explains the product; screenshots show use within the app. The typefaces sampled here belong to the website and are not attributed to the iOS interface.

### From image to tool

Illustration introduces information or a stage in the journey; headings and controls provide the next step.

## Live references

- [Illustrated weeks](https://ribbonfamily.app/settimane-illustrate/) — The visual series in its intended context.
- [Maternal wellbeing](https://ribbonfamily.app/benessere-madre/) — A dedicated product area.
- [Press kit](https://ribbonfamily.app/kit-stampa/) — Presentation, screenshots and original materials.
- [Ribbon on the App Store](https://apps.apple.com/it/app/ribbon-family/id6759908173) — The public iPhone app listing.

[Explore the product](https://ribbonfamily.app/)

## THE NEXT STEP

Tell me what you want to build or which task you want to simplify. Our first conversation helps clarify goals, priorities and the information needed for a proposal.

[Let’s discuss your project](https://cardinali.studio/en/dev/#modulo-contatto)

Email: emanuele@cardinali.studio

+39 329 154 6295